STRATEGI KOMUNIKASI QUR’ANI SEBAGAI MODAL SOSIAL DAKWAH: PENDEKATAN BALĀGHAH-PRAGMATIK UNTUK PENGEMBANGAN LITERASI KEAGAMAAN MASYARAKAT

Authors

  • Rini angraini Universitas Islam Negeri Sumatera Utara
  • Putri Sawaliyah Sitorus Universitas Islam Negeri Sumatera Utara
  • Nurpadila Universitas Islam Negeri Sumatera Utara
  • Nabila Putri Febrian Universitas Islam Negeri Sumatera Utara
  • Fauziah Nur Ariza Universitas Islam Negeri Sumatera Utara
  • Nurul Natasya Nabilah Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.46773/djce.v4i1.2108

Abstract

This article presents an interdisciplinary approach based on balāghah and pragmatics in understanding the Qur'anic dialogue as a strategy for developing religious communication in society. By analyzing more than 60 dialogic verses through the theory of speech acts (Searle) and implicature (Grice), it is found that dialogue in the Qur'an has transformational power in forming religious awareness, social ethics, and spiritual reflection. The integration of classical rhetorical devices and modern communicative functions offers a new conceptual framework in developing community-based religious literacy. The results of this study are proposed as a basis for designing inclusive and communicative strategies for preaching, education, and strengthening religious identity in contemporary Muslim society.

Keywords: balāghah; pragmatics; da'wah; community development; Qur'anic communication

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Published

2025-03-28

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Articles