DINAMIKA GAYA HIDUP HALAL GENERASI MUDA: ANALISIS PREFERENSI KONSUMSI DALAM FRAME EKONOMI ISLAM
DOI:
https://doi.org/10.46773/zw709p04Keywords:
Halal Lifestyle, Young Muslims, Halal Literacy, Maslahah, Islamic Consumption RationalityAbstract
The transformation of halal lifestyle from mere religious compliance into a part of popular culture has created new dynamics in the consumption preferences of young Muslim consumers. This study aims to analyze the meaning, practices, and rationality of halal consumption among students at Institut Islam Al-Mujaddid Sabak from the perspective of Islamic economics. The study employed a descriptive qualitative field research approach involving 10 students from different study programs and academic levels selected through purposive sampling. Data were collected through semi-structured in-depth interviews, participatory observation, and documentation, and were analyzed through data condensation, thematic coding, data display, and conclusion drawing and verification. Data trustworthiness was strengthened through source, technique, and time triangulation. The findings show that students’ halal lifestyle has developed into a broader way of life encompassing halal food and cosmetics, the use of Islamic financial services, and ethical conduct in daily life. However, a gap was identified between halal awareness, halal literacy, and consistency of practice, particularly due to limited product accessibility, peer influence, social media trends, and symbolic consumption. From the perspective of Islamic economics, students’ consumption preferences tend to reflect the fulfillment of maslahah through the hierarchy of dharuriyyah, hajiyyah, and tahsiniyyah, while also relating to the protection of hifz al-din, hifz al-nafs, and hifz al-mal. This study proposes a halal consumption rationality model for young Muslims consisting of religious awareness, halal literacy, social and digital influence, maslahah evaluation, consumption decision, and self-control. The model demonstrates that Muslim youth consumption rationality is determined not only by the halal status of products, but also by their ability to assess maslahah and control tendencies toward israf, tabdzir, and halal hedonism.
References
Ahmadi, R., & Rahmawati, S. (2022). Determinants of halal food purchase intention among young Muslim consumers: An extended Theory of Planned Behavior. Journal of Islamic Marketing, 13(8), 1745–1762.
Aisyah, M., & Sukmana, R. (2023). Transformasi gaya hidup halal: Dari kepatuhan agama menuju tren identitas sosial generasi milenial. Jurnal Ekonomi Syariah Teori dan Terapan, 10(2), 112–125.
Anwar, K., & Rahmawati, D. (2023). Teknik wawancara mendalam dan observasi dalam penelitian kualitatif ekonomi syariah. Jurnal Metodologi Penelitian Ekonomi Islam, 5(2), 115–129.
Arifin, Z., & Qudsy, S. Z. (2024). Halal lifestyle vs. halal hedonism: Fenomena konsumerisme simbolik di kalangan mahasiswa Muslim urban. Jurnal Studi Agama dan Masyarakat, 20(1), 45–60.
Bakar, A. A., & Hamid, N. A. (2023). Framing the maslahah concept in contemporary Islamic consumption behavior. Journal of Islamic Economics, Finance and Banking, 11(2), 120–135.
Farihin, M., & Syaifuddin, A. (2024). Internalisasi nilai-nilai ekonomi syariah dalam membentuk etika konsumsi mahasiswa. Jurnal Riset Ekonomi Islam, 7(1), 89–104.
Fathan, M., & Hidayat, N. (2023). Halal hedonism dan pergeseran etika konsumsi Islam di era media sosial. Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah, 15(1), 45–60.
Fauzi, M., Triyanto, A., & Kusuma, D. (2024). Analisis maqashid syariah terhadap tingkat konsumsi produk halal pada generasi Z. Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah, 16(1), 33–50.
Firmansyah, A., & Zulkarnain, M. (2024). Penerapan koding tematik model Miles dan Huberman pada studi perilaku konsumen Muslim. Jurnal Riset Akuntansi dan Keuangan Syariah, 12(1), 45–58.
Firmansyah, R., & Hidayat, M. (2024). Pengaruh literasi keuangan syariah dan kontrol diri terhadap perilaku konsumtif mahasiswa. Jurnal Ilmiah Ekonomi Islam, 10(1), 512–525.
Fitriani, D., Triyowati, H., & Zubaidah, S. (2024). Re-integrasi konsep maslahah dan maqashid syariah dalam mengukur perilaku konsumsi rasional konsumen Muslim. Jurnal Ekonomi dan Keuangan Islam, 10(1), 88–102.
Ghazali, M., Rahmat, S., & Fitriani, E. (2023). Social media influence on halal product awareness among university students. International Journal of Islamic Marketing, 8(3), 201–215.
Handayani, T., & Saputra, I. (2023). Konstruksi identitas gaya hidup halal mahasiswa di perguruan tinggi keagamaan Islam. Jurnal Edukasi dan Riset Syariah, 7(2), 140–152.
Hasan, A., Rabbani, M. R., & Mahmood, S. (2022). Islamic lifestyle and halal consumption dynamics among Gen Z: A global perspective. International Journal of Islamic and Middle Eastern Finance and Management, 15(4), 801–819.
Hidayat, R., Febriani, N., & Aulia, M. (2025). Observasi partisipatif dalam membedah fenomena komersialisasi agama di era digital. Jurnal Sosiologi Agama dan Ekonomi, 10(1), 88–102.
Kharisma, A., & Supriadi, E. (2024). Pendekatan fenomenologi kualitatif dalam studi gaya hidup halal generasi Z. Jurnal Kajian Kebudayaan dan Islam, 9(1), 33–47.
Latif, A., & Nurhasanah, S. (2023). Analisis data kualitatif interaktif pada studi lembaga keuangan dan perilaku ekonomi masyarakat. Al-Tanzim: Jurnal Manajemen Islam, 7(3), 210–224.
Mahfudz, M., & Huda, N. (2024). Pengecekan keabsahan data kualitatif melalui triangulasi pada penelitian industri halal. Jurnal Ilmiah Ekonomi Islam, 10(2), 1540–1551.
Munir, M., & Rahajeng, P. (2023). Peran kurikulum berbasis OBE dalam meningkatkan literasi halal pada pendidikan tinggi Islam. Jurnal Pendidikan dan Kebudayaan Islam, 12(2), 177–190.
Nurcahyo, A., Wibowo, S., & Hasanah, U. (2024). Ekosistem halal kampus: Strategi penguatan budaya syariah pada perguruan tinggi swasta. Jurnal Manajemen Pendidikan Islam, 9(1), 65–78.
Nurdin, M., Latif, R., & Siregar, F. (2025). Navigasi keputusan konsumsi Gen Z antara kepatuhan syariah dan tren komersial. Jurnal Kebudayaan dan Ekonomi Syariah, 11(1), 99–114.
Nurfalah, I., & Rusydiana, A. S. (2024). Bibliometric analysis of halal lifestyle research: Trends, gaps, and future agenda. Journal of Islamic Economics and Finance Studies, 5(1), 15–32.
Prasetyo, B., Utami, T., & Setiawan, H. (2023). Rancangan penelitian lapangan (field research) dalam mengurai dinamika perilaku ekonomi syariah urban. Jurnal Ekonomi dan Bisnis Islam, 8(2), 201–215.
Pratama, Y., & Astuti, R. P. (2023). Pengaruh halal awareness dan religiusitas terhadap keputusan pembelian kosmetik halal pada mahasiswa. Jurnal Ilmiah Ekonomi Islam, 9(3), 3210–3221.
Rahmat, A., & Sulaeman, E. (2023). Generasi Z dan adopsi produk keuangan syariah: Antara literasi digital dan komitmen religius. Shar-E: Jurnal Kajian Ekonomi Hukum Syariah, 9(2), 140–155.
Siregar, M., & Mufid, A. (2023). Penentuan informan kunci dan teknik purposive sampling pada penelitian studi kasus mahasiswa. Jurnal Edukasi dan Riset Syariah, 6(1), 77–90.
Suryani, A., & Wardani, K. (2024). Evaluating halalan-thayyiban awareness in cosmetic and food adoption among youth. Journal of Islamic Consumer Behavior, 6(1), 22–38.
Syarifuddin, F., & Ismail, A. (2023). Industri halal Indonesia: Tantangan ekosistem dan peluang penguatan ekonomi nasional. Jurnal Riset Ekonomi Islam, 6(1), 50–67.
Utami, P., Hapsari, M., & Kusuma, W. (2025). Komersialisasi simbol agama dan budaya konsumerisme halal di kalangan mahasiswa urban. Jurnal Kajian Kebudayaan dan Islam, 11(1), 77–94.
Wibowo, A., & Santoso, R. (2023). Triangulasi waktu dan teknik dalam menjaga kredibilitas temuan kualitatif. Jurnal Studi Agama dan Masyarakat, 19(2), 112–126.
Zakaria, F., Anshori, M., & Subagyo, H. (2023). Implikasi edukasi ekonomi Islam terhadap pemahaman pemanfaatan perbankan syariah di kalangan mahasiswa. Jurnal Ekonomi dan Keuangan Syariah, 9(2), 210–224.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Widia Sari, Haeran, Siti Fatimah, Sarwono
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
