EKSPLORASI PEMANFAATAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN DAYA SAING UMKM PESANTREN DI ERA DIGITAL
DOI:
https://doi.org/10.46773/9wb2kr59Keywords:
Information Technology; Islamic Boarding School MSMEs; Marketing Strategy; CompetitivenessAbstract
This study aims to analyze the adoption and implementation of information technology, particularly e-commerce and social media, in improving the competitiveness of Islamic Boarding School MSMEs at the Nurul Qur'an Islamic Boarding School in Lebong Atas District. This study uses a descriptive qualitative approach with data collection techniques through observation, interviews, and documentation of five informants who are managers of Islamic boarding school MSMEs. The results of the study indicate that the use of information technology has a positive impact on expanding marketing reach, increasing revenue, and strengthening the image and uniqueness of Islamic boarding school MSME products. Social media and marketplaces are the main digital marketing tools that are considered easy to use and effective in reaching consumers outside the local area of the Islamic boarding school. However, the use of information technology still faces several obstacles such as limited human resources, low digital literacy, and limited supporting facilities and infrastructure. Therefore, it is necessary to increase human resource capacity and continuous mentoring so that the use of information technology can be optimized as a strategy to increase the competitiveness of Islamic boarding school MSMEs in the digital era.
References
Abu Achmadi dan Narbuko Cholid), ‘Metodologi Penelitian’, Jakarta: Bumi Aksara, 2013.
Abdul Qadir and M Ramli, ‘Media Sosial (Definisi, Sejarah Dan Jenis-Jenisnya)’, Al-Furqan : Jurnal Agama, Sosial, Dan Budaya, 3.Vol. 3 No. 6 (2024)
Ahmad Taufik, “ Pengantar Teknologi Informasi”, Jawa Tengah: CV. Pena Persada, (2022)
Angga Eka Yuda Wibawa, Implementasi Platform Digital Sebagai Media Pembelajaran Daring Di Mi Muhammadiyah Pk Kartasura Pada Masa Pandemi COVID-19, Berajah Jurnal. (2021)
Basry, Asril, and Essy Malays Sari, ‘Penggunaan Teknologi Informasi Dan Komunikasi (TIK) Pada Usaha Mikro, Kecil Dan Menengah (UMKM)’, IKRA-ITH INFORMATIKA : Jurnal Komputer Dan Informatika, 2 (2018), 53–60 http://journals.upi-yai.ac.id/index.php/ikraith-informatika/article/view/266
Ketut Rendi Astuti, Infrastruktur Dan Teknologi Dorong Kemajuan UMKM, Jurnal Forum Managemen, (2019).
Loekamto, Andry, ‘Implementasi TAM Dalam Online Shopping’, Jurnal Manajemen, 2021
Maria, Vera, ‘Implementasi Teknologi Informasi Dan Komunikasi (TIK) Dalam Meningkatkan Daya Saing UMKM’, Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi, 11 (2024), 93–98
Masri, R M, I M Purwaamijaya, and ..., ‘Pengembangan Pesantren Mandiri Melalui Pendampingan UMKM Berkelanjutan Berbasis Digital Di Pesantren Ulul Albab …’, … Kepada Masyarakat, 4 (2021), 734–40
Mohamad, Rifki, and Idris Yanto Niode, ‘Analisis Strategi Daya Saing (Competitive Advantage) Kopia Karanji Gorontalo’, Oikos Nomos: Jurnal Kajian Ekonomi Dan Bisnis, 13 (2018), 1–14 https://doi.org/10.37479/jkeb.v13i1.7062
Muhammad Ilyas, Niyu dan Herman Purba, Strategi Komunikasi Pemasaran Digital dalam Membangun Customer Trust @Ricellystore Via Instagram, Jurnal Ilmu Komunikasi dan Bisnis. (2023)
Naerul Edwin Kiky Aprianto, ‘Peran Teknologi Informasi Dan Komunikasi Dalam Bisnis’, International Journal Administration, Business and Organization (IJABO) |, 2.1 (2021)
Ni Luh Putu Eka Yudi Prastiwi, Pengembangan Kompetensi UMKM Dalam Upaya Meningkatkan Kinerja UMKM Di UMKM Kamen Tenun Prana Sutra, JUIMA : Jurnal Ilmu Manajemen,(2024)
Noor, Juliansyah., ‘Metodologi Penelitian’, ed. by Prenadamedia.
Pitoyo, Agus, and E Suhartono, ‘Meningkatkan Daya Saing Ukm Dari Prespektif Teknologi Informasi, Pengelolaan Pengetahuan, Dan Standarisasi Produk (Studi Kasus Pada Ukm Pengrajin Alat Peraga/Permainan Edukatif Di Klaten)’, Seminar Nasional Multi Disiplin Ilmu Unisbank (Sendi_U), 2018, 756–63
Purwantini, Zakiyah Zulfa, Yusriyah Rahmah, Chamdan Purnama, Dinda Fatmah, and Mirhamida Rahmah, ‘Strategi Peningkatan Pemasaran Melalui Media Sosial Terhadap UMKM Di Desa Kintelan (Studi Kasus UMKM Di Desa Kintelan Kelurahan Puri Kabupaten Mojokerto)’, Budimas : Jurnal Pengabdian Masyarakat, 4 (2023), 1–12 <https://doi.org/10.29040/budimas.v4i1.3081>
Rosmitha, Siti Nurma, ‘Peran Digitalisasi Pemasaran Dalam Peningkatan Daya Saing Dan Sustainabilitas UMKM Kuliner Di Era New Normal Perspektif Etika Bisnis Islam’, Universitas Islam Indonesia, 2022, 11–47
Saragih dan Edwin Kiky Aprianto, Naerul, ‘Peran Teknologi Informasi Dan Komunikasi Dalam Bisnis’, International Journal Administration, Business and Organization (IJABO) |, 2 (2021), 1–7 <https://ijabo.a3i.or.id>
Sedyastuti, Kristina indiarma, ‘Analisis Pemberdayaan UMKM Dan Peningkatan Daya Saing Dalam Kancah Pasar Global’, INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 2 (2022), 117–27 <https://doi.org/10.31842/jurnal-inobis.v2i1.65>
Setiawan, R A, ‘Vulnerability of Islamic Financial Institutions in a Financial Crisis’, KnE Social Sciences, 3 (2018), 88 <https://doi.org/10.18502/kss.v3i8.2502>
Setiawan, Romi Adetio, ‘Avoidance of Riba-Based Loans and Enhancement of Quality of Life: An Indonesian Context Analysis’, Religions, 14 (2023) <https://doi.org/10.3390/rel14111376>
Sugiyono, Metode Penelitian Kualitatif Dan Metode Penelitian Kuantitatif (ALFABETA, 2021)
Sulaeman, ‘Perbandingan Tingkat Pendapatan UMKM Di Masa Pandemi Dan Pasca Pandemi Covid-19’, Jurnal Ekonomi, Manajemen, Bisnis Dan Akuntansi : Mandalika, 87 (2023), 149–200
Zakiyah Zulfa Rahmah and others, ‘Strategi Peningkatan Pemasaran Melalui Media Sosial Terhadap UMKM Di Desa Kintelan (Studi Kasus UMKM Di Desa Kintelan Kelurahan Puri Kabupaten Mojokerto)’, Budimas : Jurnal Pengabdian Masyarakat, 4.1 (2022).
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Pandary Ary Yanti Pandary, Romi Adetio Setiawan, Andi Harpepen
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
