PENGARUH INFLUENCER KUALITAS CITA RASA DAN PELAYANAN PRODUK LOKAL TERHADAP TINGKAT PEMBELIAN PELANGGAN DI COFFE SHOPE SHADO CO RANTAUPRAPAT
DOI:
https://doi.org/10.46773/78ppns88Keywords:
Influencer, Taste Quality, Local Product Service, and Purchase DecisionsAbstract
This study aims to determine the influence of local product taste quality and service influencers on customer purchase decisions at Coffee Shope Shadow Co Rantauprapat. The sample size was 171 respondents, namely Coffee Shope Shadow consumers. This study used validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t-tests, F-tests, and coefficients of determination using SPSS 27. The study was conducted to examine how independent variables influence the dependent variable and the percentage level of influence of the research variables by distributing research questionnaires to respondents and conducting tests. The results showed that all independent variables influenced the dependent variable, with all t-values > t-table and significance values <0.05. With a determination level of 0.619, or 61.90%, the effect was positive and significant.
References
Agustiningrum, D., & Andjarwati, A. L. (2021). Pengaruh kepercayaan, kemudahan, dan keamanan terhadap keputusan pembelian di marketplace. Jurnal Ilmu Manajemen, 9(3), 896–906. https://doi.org/10.26740/jim.v9n3.p896-906
Anggraini, L. D., Sumarsono, S., & Yanuarti, R. (2023). Pengaruh kualitas layanan, inovasi produk, dan strategi pemasaran terhadap tingkat pembelian konsumen. Jurnal Manajemen Pemasaran, 12(2), 101–112.
Arianty, N., & Andira, A. (2021). Pengaruh brand image dan brand awareness terhadap keputusan pembelian. Maneggio: Jurnal Ilmiah Magister Manajemen, 4(1), 39–50. https://doi.org/10.30596/maneggio.v4i1.6766
Creswell, J. W. (2014). Research design: Qualitative, quantitative, and mixed methods approaches (4th ed.). Thousand Oaks, CA: Sage Publications.
Dewi, P. P. P., & Wijaya, G. I. (2020). Pengaruh influencer terhadap keputusan pembelian konsumen di media sosial. Jurnal Ilmu Komunikasi, 8(1), 45–54.
Erinawati, F., & Syafarudin, A. (2021). Pengaruh kualitas pelayanan, harga, dan promosi terhadap keputusan pembelian. Jurnal Valuasi: Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan, 1(1), 130–146. https://doi.org/10.46306/vls.v1i1.10
Fadjar, C., Juanna, A., & Ismail, Y. L. (2022). Pengaruh gaya hidup dan sikap konsumen terhadap keputusan pembelian produk pakaian di Rumah Pernik Kota Gorontalo. JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis, 5(1), 339–349.
Fawazi, M. H., Basuki, H., & Wati, J. A. (2024). Pengaruh citra merek terhadap keputusan pembelian (studi kasus pada konsumen Peyek Mak Nyus Jingglong Sutojayan Blitar). Jurnal Manajemen, 12(1), 294–304.
Ghozali, I. (2018). Aplikasi analisis multivariate dengan program IBM SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis (7th ed.). Harlow: Pearson Education Limited.
Hasibuan, E. J., Simanjorang, E. F., & Helvi, B. (2022). Pengaruh variasi produk, harga, dan kepuasan pelanggan terhadap loyalitas pelanggan pada Rumah Makan Holat Afifah Rantauprapat Kabupaten Labuhanbatu. Jurnal Ilmiah Manajemen, 17(2), 202–216.
Hovland, C. I., & Weiss, W. (1951). The influence of source credibility on communication effectiveness. Public Opinion Quarterly, 15(4), 635–650.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59–68.
Kotler, P., & Armstrong, G. (2018). Principles of marketing (17th ed.). Harlow: Pearson Education Limited.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Harlow: Pearson Education Limited.
Lestari, N. I. (2020). Pengaruh green awareness terhadap keputusan pembelian produk kosmetik ramah lingkungan konsumen generasi Y. Jurnal Ekonomi Vokasi, 3(1), 36–48.
Lestari, R. T., & Yuniati, Y. (2021). Pengaruh kualitas pelayanan terhadap kepuasan dan loyalitas pelanggan. Jurnal Ekonomi dan Bisnis, 9(2), 77–86.
Maria, M., & Anshori, M. Y. (2016). Pengaruh kualitas produk dan kualitas layanan terhadap kepuasan konsumen King Cake. Jurnal Manajemen Teori dan Terapan, 6(1), 50–51. https://doi.org/10.20473/jmtt.v6i1.2654
Marvianta, Y. B. A., Saputra, A., & lainnya. (2022). Pengaruh harga, kualitas produk, dan promosi terhadap citra merek dan implikasinya pada keputusan pembelian mobil diecast. Jurnal Manajemen, 6, 3356–3365.
Mutiara, S., Hamid, R. S., & Suardi, A. (2020). Pengaruh kualitas layanan, persepsi harga, dan cita rasa terhadap kepuasan konsumen. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 4(1), 411–427. https://doi.org/10.36778/jesya.v4i1.300
Pebriantika, D. T., Pitriyani, U., & Sulaeman, E. (2022). Pengaruh harga, cita rasa, dan kualitas pelayanan terhadap kepuasan konsumen Mie Gacoan di Karawang. Jurnal Mirai Management, 7(3), 255–262. https://doi.org/10.37531/mirai.v7i3.4589
Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard Business Review, 86(1), 78–93.
Priporas, C. V., Stylos, N., & Fotiadis, A. K. (2017). Generation Z consumers’ expectations of interactions in smart retailing. Computers in Human Behavior, 77, 374–381.
Sari, D., et al. (2022). Pengaruh brand image terhadap keputusan pembelian konsumen: Studi kasus variabel green marketing dan brand ambassador UMKM Ngudi Rejeki Kelorida. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 4(2), 308–327. https://doi.org/10.47467/alkharaj.v43i2.644
Schiffman, L. G., & Wisenblit, J. (2019). Consumer behavior (12th ed.). Harlow: Pearson Education Limited.
Sofina, V. A. (2024). The influence of product quality and discount & cashback programs on Shopee customer satisfaction (East Java Province). Jurnal Ekonomi dan Bisnis, 5(2), 6084–6095.
Subiyanto, R. S. (2023). Pengaruh lifestyle dan iklan terhadap keputusan pembelian produk Somethinc di Kota Bima. Jurnal Manajemen, 1(5), 70–87.
Sugiyono. (2020). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.
Suryani, N. I., et al. (2021). Pengaruh kualitas produk, ekuitas merek, dan gaya hidup terhadap keputusan pembelian smartphone iPhone di Kota Bogor. YUME: Journal of Management, 4(2), 254–272. https://doi.org/10.37531/yume.vxix.787
Tjiptono, F. (2015). Strategi pemasaran. Yogyakarta: Andi.
Wijaya, A., Vincent, W., & Tampubolon, M. (2024). Pengaruh customer experience terhadap keputusan pembelian produk karung goni dan kotak. Jurnal Teknologi dan Riset, 4(3), 640–646. https://doi.org/10.47065/jtear.v4i3.1027
Wibowo, A. S., Santosa, M. S., & Nugroho, A. (2023). Inovasi produk dan pengaruhnya terhadap minat beli konsumen pada industri kuliner. Jurnal Manajemen dan Bisnis, 11(1), 55–66.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Kartika Harahap, Muhammad Irwansyah Hasibuan, Yanto Zelibu
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
