PENGARUH PELATIHAN DAN ORIENTASI KEWIRAUSAHAAN INDIVIDU TERHADAP MINAT USAHA YANG DIMEDIASI OLEH EFIKASI DIRI PADA UMKM DI KOTA TANGGERANG

Abstract

The growth in the number of MSMEs in Tangerang City has not been matched by adequate entrepreneurial quality, as high initial interest in starting a business is often hindered by psychological doubts and a lack of courage to take action. This study aims to evaluate the role of Self-Efficacy in mediating the influence of Training and Individual Entrepreneurial Orientation on the escalation of Entrepreneurial Interest. An explanatory quantitative approach was used through a survey and purposive sampling of 100 MSME entrepreneurs in Tangerang City, with data analysis conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM). Empirical results demonstrate that Training (β=0.494; p=0.000) and Individual Entrepreneurial Orientation (β=0.403; p=0.000) have a positive and significant effect on Self-Efficacy. A crucial finding confirms that Self-Efficacy operates as the most dominant predictor of Business Interest (β=0.654; p=0.000), while also serving as a robust partial mediator for Training (β indirect=0.323) and Entrepreneurial Orientation (β indirect=0.263). This structural model demonstrates strong predictive power, explaining 71.8% of the variance in Entrepreneurial Interest (R²=0.718). As a concrete recommendation, local governments are advised to immediately redesign training curricula from a mere transfer of cognitive knowledge to a self-efficacy building approach (mental resilience simulation) in order to convert latent intentions into real business actions.